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Case Study: LASTINGIN’s M.2 NVMe SSD Powers a Mid-Size Gaming PC Retailer’s Sales Growth in Southeast Asia

Customer Reviews
“Partnering with LASTINGIN didn’t just solve our storage problem—it transformed our gaming PC business,” said Andi Pratama, TechGear Hub’s Operations Manager. “The SSDs’ performance and customization options made our bundles stand out, and the reliable supply chain let us focus on selling, not chasing stock.”

—— TechGear Hub

“These SSDs aren’t just storage—they’re a tool that lets us do our best work,” said Sarah Chen. “Transferring 4K footage in minutes means we can focus on making great videos, not waiting for files. And the durability gives us peace of mind when we’re on the road.”

—— VisualEdge

“LASTINGIN gave us a solution that fit our budget and solved our biggest problem,” said Carlos Mendes. “Our students and teachers no longer waste time waiting for PCs to load—they can focus on learning. And the warranty gives us confidence that this upgrade will last for years.”

—— EMS

“LASTINGIN didn’t just build us an SSD—they built a critical part of our product,” said Mike Reynolds. “Their ability to customize for our industrial needs at a price we could afford made our launch possible. We’re already working with them on the next version of the NexSensor.”

—— NexTech IoT

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Case Study: LASTINGIN’s M.2 NVMe SSD Powers a Mid-Size Gaming PC Retailer’s Sales Growth in Southeast Asia

September 9, 2025
Latest company case about Case Study: LASTINGIN’s M.2 NVMe SSD Powers a Mid-Size Gaming PC Retailer’s Sales Growth in Southeast Asia

Background
TechGear Hub, a mid-size gaming PC retailer based in Jakarta, Indonesia, faced a critical challenge in 2023: its customers—mostly casual and competitive gamers—were increasingly demanding high-performance storage solutions that could reduce game load times and handle large 4K game files. Prior to partnering with Shenzhen Ayogoo Technology’s “LASTING in 久内” brand, TechGear Hub relied on generic SSDs from local suppliers, which often failed to meet customer speed expectations and had inconsistent stock availability. This led to a 15% drop in repeat customers and lost sales to competitors offering premium storage options.

Challenge

TechGear Hub’s core pain points included three key issues:
  • Performance Gaps: Generic SSDs only delivered sequential read speeds of 300-400MB/s, far below the 700MB+/s that gamers sought for titles like Cyberpunk 2077 and Fortnite.
  • Supply Chain Instability: Local suppliers had 4-6 week lead times, leading to frequent stockouts of popular capacities (512GB and 1TB), resulting in 20% of customer orders being canceled.
  • Limited Customization: Gamers wanted SSDs with branded heatsinks or RGB lighting to match their PC builds, but generic suppliers offered no OEM customization.

    Solution: Partnership with LASTING in 久内
    After researching global SSD manufacturers, TechGear Hub reached out to Shenzhen Ayogoo Technology via its in Q1 2023. The collaboration focused on three key actions:

    1. Product Selection: TechGear Hub opted for LASTING in 久内’s M.2 NVMe PCIe Gen 4x4 SSDs (capacities: 512GB, 1TB, 2TB), which deliver sequential read speeds up to 7,400MB/s—exceeding gamer expectations. The SSDs also featured a durable aluminum heatsink to prevent overheating during long gaming sessions.
    2. Supply Chain Optimization: LASTING in 久内’s 4,000m² smart factory in Shenzhen guaranteed a 10-day lead time for bulk orders (minimum 50 units per capacity), with monthly stock replenishments to avoid shortages. The manufacturer also held 200 units of each popular capacity in reserve for emergency restocks.
    3. OEM Customization: To align with gamer preferences, LASTING in 久内 added TechGear Hub’s logo to the SSD heatsinks and offered an optional RGB lighting module that synced with popular PC lighting software (e.g., Corsair iCUE). The customization cost was kept 15% lower than industry averages, thanks to Ayogoo Technology’s in-house R&D team (30+ employees).

      Results

      Within 6 months of launching the LASTING in 久内 SSDs, TechGear Hub achieved remarkable results:

      • Sales Growth: Gaming PC bundles with the LASTING in 久内 SSDs accounted for 45% of total sales, up from 20% with generic SSDs. Total revenue from storage products increased by 60%.
      • Customer Retention: Repeat customer rates rose from 65% to 82%, with 90% of gamers surveyed rating the SSD’s speed as “excellent” or “very good.”
      • Operational Efficiency: Stockout rates dropped from 20% to 2%, and order fulfillment time was cut by 50% due to the 10-day lead time. TechGear Hub also reduced inventory costs by 18% by leveraging LASTING in 久内’s reserve stock.

      “Partnering with LASTING in 久内 didn’t just solve our storage problem—it transformed our gaming PC business,” said Andi Pratama, TechGear Hub’s Operations Manager. “The SSDs’ performance and customization options made our bundles stand out, and the reliable supply chain let us focus on selling, not chasing stock.”



Contact Details
Shenzhen Ayogoo Technology Co., Ltd.

Contact Person: Mr. Zhang

Tel: 4009982259

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